Independent guide to the world of gambling

We are Sázení Online – the largest CZ/EU hub for bettors and casino enthusiasts, where truth and fair reviews win over marketing glitter.

Independent guide to the world of gambling
Get in Touch!

30 M+

organic visits a year

16K EUR

player value monthly

10+

years of expertise

5–8%

conversion rate

Ready to collaborate?

Tell us a bit about your brand and we’ll get back within one business day.

Reviews you can trust

Reviews you can trust

No PR posts here – every review is written based on hands-on testing and real player experiences.

We’ve published 100+ in-depth reviews of casinos and sportsbooks and update them four times a year to reflect the latest offers and changes.

Each brand is rated using our transparent 100-point methodology, which covers bonuses, fairness, security, customer support, mobile experience, and localisation – concise, clear, and no marketing fluff. Our players test and score the products directly using this methodology.

Main criteria:

  • Bonuses & T&Cs (25 b)
  • Games, UX & design (20 b)
  • Trust & security (15 b)
  • Mobile experience (15 b)
  • Deposits / withdrawals (15 b)
  • Support & localisation About (10 b)

Services for operators & affiliate partners

Reviews & branded articles
Reviews & branded articles

Sponsored reviews, high-visibility slots on our homepage, and articles written for your exact target audience. We always label paid reviews, yet tailor the copy to match your offer.

Emailing & notifications
Emailing & notifications

Feature your brand in our newsletters, campaign blasts, and smart notifications—segmented by each player’s interests.

Localization & link-building
Localization & link-building

Need to penetrate a specific market? We handle translation, localized copy, and seamless inclusion in our content across 20 + language versions.

Social & podcast integration
Social & podcast integration

Join interviews with influencers, players, and gambling experts—or let’s co-create a dedicated episode or mini-series together.

Affiliate models & reporting
Affiliate models & reporting

Rev-Share, CPA, or hybrid? Choose a flexible model with full Google Analytics / post-back tracking access and clear monthly reports.

Why work with us?

High-LTV players
High-LTV players

123 FTD → € 2 M deposits (CZ Mar–Apr)

100 % organic traffic
100 % organic traffic

Content players trust, zero paid spam

Flexible monetisation
Flexible monetisation

Rev-Share / CPA / Hybrid, clear reporting

Local know-how
Local know-how

CZ • SK • PL • RO • LATAM + 20 language versions

“After 10 years in the field we openly share our mindful organic-growth strategy.”

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How it works

Contact & agreement → tracking (GA 4 / post-back)

1

Contact & agreement → tracking (GA 4 / post-back)

SEO article + visible review → FTD

2

SEO article + visible review → FTD

Ongoing reports & dedicated account manager

3

Ongoing reports & dedicated account manager

Contract under Czech law

4

Contract under Czech law

Our Solution

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“We respect your budget and vision—choose the package that makes sense for you. Our sales expert will guide you through all the options.”

Global footprint

Global footprint

Thanks to the Better Gambling network, Sázení-online’s know-how now reaches across the globe. At the moment we operate 20 + localized sites on five continents:

Premium markets – USA, Canada, United Kingdom, Germany, Italy, Ireland, Australia, New Zealand

Fast-growth markets – Czech Republic & Slovakia, Poland, Portugal, Brazil

Emerging markets – India, Pakistan, Nigeria, Kenya, Ghana, South Africa, Philippines

Global footprint

Concrete results by region

Czech Republic (CZ)

  • 123 FTD in 2 months
  • Average FTD value: €16,000 / month
  • Highest conversion from email marketing and the bonus calendar

Slovakia (SK)

  • 65 FTD in 6 weeks
  • Localized content, ongoing SEO maintenance
  • Continuous A/B testing of landing pages

Poland (PL), Romania (RO), LATAM

  • Rev-share and hybrid models
  • Optimization based on segmented campaigns
  • Local copywriting + meta SEO for each country

Partnership Models:

CPA / RevShare / Hybrid – tailored to your needs. We provide performance tracking via GA4, Looker, and post-back integration.

Want to validate results for your market?
Schedule a free call with our team.

Our journey is shaped by setbacks, experience, and victories.

2016 – Zero budget but tons of passion

2016 – Zero budget but tons of passion

We started in 2014 as a small blog written from Vietnam — our goal was to clearly explain to Czech users what the “Claim Bonus” button really means.

2018 – 100 reviews, CZ community

2018 – 100 reviews, CZ community

Within two years, we had published over 100 reviews and built a community of players. We rejected paid ratings and stayed true to fair, unbiased content.

2020 – Expansion to .EU & .CZ domains

2020 – Expansion to .EU & .CZ domains

Today, that blog has grown into an international platform with bonus filters, tutorials, and reviews for both European and overseas players — where UX and content quality go hand in hand.

Partners, Media & Awards

Our Partners:

Our Partners:

1. Mate Affiliates
2. 22Bet
3. WOW Partners
4. 7stars Partners
5. PlayAmo
6. Gypsy Affiliates
7. STRONG Affiliates
8. MioMedia
Media & Events:

Media & Events:

  • ICE London
  • iGB Live Amsterdam
  • SiGMA Europe
  • Sazka Tech Talks (participants & partners)
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Become a partner

Our values

Community
Community

Community

We listen to your reviews and complaints — and act on them.

Transparency

Transparency

The numbers speak for themselves.

Fairness
Fairness

Fairness

We never sell ratings.

Responsible gambling

Responsible gambling

We promote limits before we promote bonuses.

Our Team

Our team

Meet the founder

Lubomír Novohradský founded Sázení-Online in 2014, writing his first articles literally “on the fly” while living in Vietnam. His goal was to create a fair and transparent source of information about bonuses and casinos for Czech players – without advertising tricks or paid ratings.

Under his leadership, the blog has grown into an international platform with millions of visits per year, bonus overviews, reviews, and its own evaluation methodology. Lubomír remains actively involved in the team to this day, making sure the brand stays true to its mission: content by players, for players.

Lubomír Novohradský

CEO, director

With our army

Our editorial team, made up of experienced players, tests everything using a 100-point rating system.

Denis Prošek

Denis Prošek

Sales Manager

I help partners grow by finding win-win deals that really perform.

Eva Strnadová

Eva Strnadová

Editor, copywriter

I specialize in creating clear, concise, and always truthful content.

Andrej Kouřil

Andrej Kouřil

Teach lead

I turn complex systems into smooth experiences users never notice.

Pavel Svoboda

Pavel Svoboda

Financial

I keep our numbers transparent, reliable, and ready for smart decisions.

Persons under 18 are not allowed to participate in gambling. Participation in gambling can be harmful.

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